Strategic Partner /
Funding Opportunity
Tbilisi, Georgia • Sports Ecosystem
"A sports ecosystem that turns training into a sustainable habit for adults and kids through coaching, structure, and community."
gymnasia.ge1 / 16December 2025
What problem do we solve?
Problem
→Fitness is fragmented: people try gyms/classes, get lost, drop off, or get injured.
→Parents struggle to find structured, safe sports programs that build discipline and confidence.
→The biggest enemy is not motivation — it's lack of structure, guidance, and community.
Solution
→Gymnasia is a sport ecosystem that makes training simple to start and easy to keep doing.
→Structured coaching + progression paths for adults and kids.
→Community + lifestyle environment that drives consistency (not just equipment).
gymnasia.ge2 / 16December 2025
What Gymnasia is
One place for coached sport, strength, and community
Combat Sports
• BJJ, Boxing, MMA (and related programs)
• Progression-based coaching
• Hobbyists to competitors
Strength & Cardio
• Machine-based gym floor
• Programs that support performance and health
• Beginner-friendly structure
Kids Development
• Structured kids programs (4–16)
• Confidence, discipline, coordination
• Safety and progression
Community Hub
• Space people return to
• Lifestyle integration (café/community)
• Events and social glue
gymnasia.ge3 / 16December 2025
See Gymnasia
3,000m² purpose-built facility in Tbilisi
Main Mat
MMA Zone
Octagon
Boxing Zone
Sauna
Gym Floor
Training Area
Fitness Zone
gymnasia.ge4 / 16December 2025
Tech is in our DNA
Built by engineers — technology drives operations from day one
Gymnasia OS
→NFC check-in + access control using Apple/Google Wallet passes
→CRM-driven sales pipeline + AI chat bot for fast lead response
→Call transcription + analysis to improve sales quality
→In-house reporting, notifications, and WhatsApp automation
Why it matters
→Real-time visibility into member behavior and revenue
→Faster response times = higher conversion rates
→Scalable operations without linear headcount growth
→Data-driven decision making across all functions
Founder is an engineer — technology isn't an afterthought, it's built into how we operate and scale.
gymnasia.ge5 / 16December 2025
Target customer
Adults (25–45)
→Professionals who want a clear plan and accountability
→Health + performance: strength, cardio, coached group training
→Often bilingual, consistent, value community
Combat-sports hobbyists
→BJJ / boxing / MMA practitioners
→Prefer real coaching and progression
→Train consistently; community-driven
Parents (kids 4–16)
→Want safe structure, discipline, confidence-building
→Prefer long-term programs with milestones
→Family-oriented environment
High-fit segments: expats/digital nomads, busy professionals, families seeking structured sport
gymnasia.ge5 / 16December 2025
Market size (Georgia / Tbilisi)
We operate in the urban fitness + coached sports market — a concept scalable internationally
| Scope | Assumption | Market Size |
|---|---|---|
| Tbilisi (SAM) | 1.2M pop × 5% penetration × ₾150 avg/mo | ₾108M/year |
| Georgia (TAM) | 3.7M pop × 3% penetration × ₾120 avg/mo | ₾160M/year |
* Detailed model with assumptions on penetration and ARPU available based on local pricing and comparable markets.
gymnasia.ge7 / 16December 2025
Traction & proof
513
Active Members
₾294K
Monthly Revenue (Oct)
75.9%
Avg Retention
₾241
ARPU
₾1036
Avg LTV
16.5%
Reactivation
Key Strengths
→Brand with strong community and repeat behavior (habit formation)
→Multiple programs under one ecosystem increase stickiness and cross-sell
→Data-driven operations: cohort retention and unit economics tracked
Historical Performance
→4,536 total unique members since launch
→688 members reactivated (16.5% reactivation rate)
→Winter LTV peaks at ₾835 (vs ₾633 summer)
gymnasia.ge8 / 16December 2025
Financial Performance
November 2025 vs October 2025
November 2025
Memberships
₾94,981
502 contracts
Café
₾88,834
2,913 transactions
Shop
₾19,114
180 items
Birthdays
₾57,520
31 events
TOTAL REVENUE
₾260,449
October 2025
Memberships
₾101,562
525 contracts
Café
₾104,418
3,273 transactions
Shop
₾15,903
153 items
Birthdays
₾72,600
36 events
TOTAL REVENUE
₾294,483
₾188
Avg Membership Check
₾36
Avg Café Receipt
66%
Kids (Sports Academy)
34%
Adults (Unlimited)
gymnasia.ge9 / 16December 2025
Why now
📈
Demand for structured training continues to rise
Parents and adults increasingly seek guided, progression-based programs rather than drop-in fitness.
🎯
Fragmented market = opportunity
No clear category leader exists. Opportunity to become the dominant multi-sport ecosystem with a scalable model.
🚀
Foundation is ready — capital accelerates growth
We already have the brand, product ecosystem, and operational foundation. Funding drives faster member acquisition and team scaling.
gymnasia.ge10 / 16December 2025
Business model
Core Revenue
• Memberships (adults + kids)
• Class packs / upgrades
• Personal training / small groups
Additional Revenue
• Events / birthdays / camps
• Competitions
• Café operations
• Retail / merchandise
• Corporate wellness (optional)
Growth Levers
• Acquisition (performance marketing + referrals)
• Retention (progression systems + coaching quality)
• Cross-sell across ecosystem
Unit Economics
₾241
ARPU
₾1036
Avg LTV
75.9%
Avg Retention
₾835
Winter LTV (Peak)
4.3x
Est. LTV/CAC
gymnasia.ge11 / 16December 2025
Competitive landscape
Gymnasia wins by combining coaching, structure, and ecosystem
More ecosystem breadth ↑
Low-cost gyms
Boutique studios
Single-discipline clubs
Gymnasia
More structure & coaching →
Our Advantages
→Most competitors offer either equipment OR a single sport
→Gymnasia integrates multiple programs into one habit-forming ecosystem
→Community + progression = stronger retention
→Combined offerings (gym + café + kids + events) create stickiness
→Data-driven operations enable continuous optimization
gymnasia.ge12 / 16December 2025
12-month growth plan
MONTHS 1–3
Stabilize & Convert
→Improve sales funnel (trial → paid), onboarding, and retention touchpoints
→Optimize schedules and capacity across key programs
→Launch reactivation campaigns
MONTHS 4–8
Scale Acquisition
→Performance marketing + referral engine
→Corporate partnerships (optional)
→Content engine across Meta/TikTok/Google Maps
MONTHS 9–12
Replicable Playbook
→Codify operating playbooks (coaching, sales, retention)
→Prepare for expansion site or franchise blueprint
→Strengthen brand partnerships
gymnasia.ge13 / 16December 2025
Funding ask
Raise Amount
₾500K – ₾1M
Flexible structure based on partner profile
Use of Funds
Marketing & Sales35–45%
Team & Coaching Capacity25–35%
Facility/Equipment (light capex)15–25%
Systems & Analytics5–10%
Option A — Minority Strategic
→Raise: ₾500K–₾1M
→Equity: 10–20% (depending on structure)
→Implied valuation: ~₾4–6M pre-money
Option B — Strategic + Partial Cash-out
→Transaction: ~₾1.5M total (example)
→Secondary: ₾1.0M (founder de-risking)
→Primary: ₾500K (into the business)
→Equity: ~25%
→Valuation anchor: ~₾4M
gymnasia.ge14 / 16December 2025
Founder
Igor Kononuchenko
Founder
linkedin.com/in/kigorw→Built Gymnasia as a multi-program sports ecosystem
→Data-driven operations and growth focus
→Combat-sports culture and community building
What We're Looking For in a Partner
→Capital for growth acceleration
→Distribution or brand power (optional but valued)
→Operational expertise in scaling consumer businesses
→Long-term alignment with building category leadership
gymnasia.ge15 / 16December 2025
Let's build a global brand
starting from Tbilisi
→We are looking for a strategic partner who brings capital + distribution / brand power.
→We have the foundation; funding accelerates growth and stability.
gymnasia.ge16 / 16December 2025