Project: Instagram Stories Ad Campaign with Booking Landing Pages Style Reference: GetYourGuide Instagram Ads Date: January 14, 2026
Build a GetYourGuide-style Instagram Stories ad campaign for Gymnasia featuring:
┌─────────────────────────────────────────────────────────────────┐
│ INSTAGRAM STORIES │
├─────────────────────────────────────────────────────────────────┤
│ Story 1: 6 Squares Grid (Activity Overview) │
│ Story 2: 6 Squares Grid (With Reviews/Social Proof) │
│ Story 3: Animated Video (Featured Class) │
└─────────────────────────────────────────────────────────────────┘
│
▼ Click CTA
┌─────────────────────────────────────────────────────────────────┐
│ LANDING PAGE │
│ - Filter chips (by type, age, etc.) │
│ - Class listings with ratings, prices, badges │
│ - "Booked X times" social proof │
└─────────────────────────────────────────────────────────────────┘
│
▼ Click class
┌─────────────────────────────────────────────────────────────────┐
│ CLASS DETAIL PAGE │
│ - Hero image carousel │
│ - Description, schedule, coach │
│ - Reviews section │
│ - Booking form / CTA │
└─────────────────────────────────────────────────────────────────┘
Color Palette (Gymnasia brand adaptation):
Primary Background: #FF6B35 (Energetic Orange) or #1A1A2E (Dark Navy)
Card Background: #FFFFFF
Text Primary: #1A1A2E (Navy)
Text Secondary: #6B7280 (Gray)
Accent/CTA: #FF6B35 (Orange)
Rating Stars: #FFD700 (Gold)
Card Style (Polaroid/Tilted):
Layout: 2x3 grid of activity cards
| Position | Activity | Image Content | Rating | | --------- | ----------- | ----------------------------- | ------ | | Top Left | BJJ | Rolling/grappling action shot | ★ 4.9 | | Top Right | Boxing | Pad work / coach + student | ★ 4.8 | | Mid Left | MMA | Cage/striking training | ★ 4.7 | | Mid Right | Gym | Modern equipment | ★ 4.8 | | Bot Left | Animal Flow | Ground-based movement | ★ 4.9 | | Bot Right | Sauna | Sauna interior | ★ 5.0 |
Card Content Template:
┌─────────────────────┐
│ [IMAGE AREA] │
│ │
├─────────────────────┤
│ 📍 Tbilisi │
│ Brazilian Jiu-Jitsu │
│ ★ 4.9 (68) │
└─────────────────────┘
CTA Button: "BOOK NOW" (white pill button, Gymnasia logo)
Text Overlay (bottom, outside grid):
"Book your first class at Tbilisi's #1 combat sports gym"
Layout: 2x3 grid mixing activity cards with review snippets
| Position | Content Type | Details | | --------- | ------------- | --------------------------------------- | | Top Left | Activity Card | BJJ Fundamentals | | Top Right | Review Card | "Best gym in Tbilisi!" - Alex, UK ★★★★★ | | Mid Left | Review Card | "Changed my life at 40" - Giorgi ★★★★★ | | Mid Right | Activity Card | Boxing for Beginners | | Bot Left | Activity Card | Gym Membership | | Bot Right | Review Card | "Safe, technical, welcoming" ★★★★★ |
Review Card Design:
┌─────────────────────┐
│ ★★★★★ │
│ │
│ "Best gym in │
│ Tbilisi!" │
│ │
│ — Alex, UK 🇬🇧 │
│ Jan 2026 │
└─────────────────────┘
Format: 15-second video story
Content Structure:
0-3s: Gymnasia logo animation
3-8s: Action footage of featured class (e.g., BJJ drilling)
8-12s: Quick cuts: coach explaining, students high-fiving
12-15s: End card with rating + "Book Trial Class" CTA
Featured Classes to Produce:
| Position | Activity | Image Content | Rating | | --------- | ------------- | ---------------------- | ------ | | Top Left | Kids BJJ | Kids rolling/playing | ★ 5.0 | | Top Right | Kids Boxing | Coach with young boxer | ★ 4.9 | | Mid Left | Jungle Gym | Obstacle course fun | ★ 4.9 | | Mid Right | Kids Judo | Throwing technique | ★ 4.8 | | Bot Left | Kids Karate | Kids in gi, kata | ★ 4.8 | | Bot Right | Kids Football | Indoor football drills | ★ 4.9 |
CTA: "BOOK NOW"
Text: "Safe, fun sports for kids 4-15 in Tbilisi"
| Position | Content Type | Details | | --------- | ------------- | ----------------------------------- | | Top Left | Activity Card | Kids BJJ | | Top Right | Review Card | "My son loves it!" - Nino ★★★★★ | | Mid Left | Review Card | "Finally off screens" - David ★★★★★ | | Mid Right | Activity Card | Jungle Gym | | Bot Left | Activity Card | Kids Boxing | | Bot Right | Review Card | "Safe & professional" - Maka ★★★★★ |
Content: Kids class highlights showing fun, safety, learning show jungle gym class
URL Pattern: gymnasia.ge/catalog
URL Parameters:
?age=adults | ?age=kids | ?age=small-kids - Select age group?class=bjj-fundamentals - Highlight specific class (shown at top)┌─────────────────────────────────────────────────────────────────┐
│ GYMNASIA [❤️] │
├─────────────────────────────────────────────────────────────────┤
│ ┌─────────────────────────────────────────────────────────────┐ │
│ │ 🔍 Search classes... │ │
│ └─────────────────────────────────────────────────────────────┘ │
├─────────────────────────────────────────────────────────────────┤
│ [Adults] [Kids 4-16] [Small Kids 2-5] │
│ │
│ [All] [Combat] [Fitness/Movement] │
├─────────────────────────────────────────────────────────────────┤
│ 9 classes available Recommended ↕️ │
├─────────────────────────────────────────────────────────────────┤
│ │
│ ┌─────────┐ BJJ Fundamentals │
│ │ [IMG] │ 60 min • Beginner friendly │
│ │ ❤️ │ ★ 4.9 (127) From 30 GEL │
│ └─────────┘ [🔥 Popular] │
│ │
│ Click → Opens Purchase Modal with current membership options: │
│ • Trial Class: Free │
│ • 5 Classes: 150 GEL (30 GEL/class) │
│ • 8 Classes: 240 GEL (30 GEL/class) │
│ • 12 Classes: 320 GEL (26.7 GEL/class) │
│ • 16 Classes: 400 GEL (25 GEL/class) │
│ • 20 Classes: 480 GEL (24 GEL/class) │
│ • Gym add-on: +70 GEL/month for 1/3mo; included on 6/12mo │
│ │
└─────────────────────────────────────────────────────────────────┘
| Age Group | URL Parameter | Description |
| -------------- | ----------------- | ------------------------------------- |
| Adults | ?age=adults | 18+ Combat sports, gym, fitness |
| Kids 4-16 | ?age=kids | Children's combat sports & activities |
| Small Kids 2-5 | ?age=small-kids | Toddler-appropriate classes |
| Class | Duration | Level | Single Price | Tags | | ----------------- | --------- | ------------ | ------------ | ------- | | BJJ Fundamentals | 60 min | Beginner | 30 GEL | combat | | Grappling / No-Gi | 60 min | All | 30 GEL | combat | | Boxing | 60 min | All | 30 GEL | combat | | Kickboxing | 60 min | All | 30 GEL | combat | | Kyokushin Karate | 60 min | All | 30 GEL | combat | | MMA | 60 min | Intermediate | 30 GEL | combat | | Gym + Sauna | Unlimited | All | 25 GEL/day | fitness | | Animal Flow | 60 min | All | 25 GEL | fitness | | Pilates | 50 min | All | 25 GEL | fitness |
| Class | Duration | Ages | Single Price | Tags | | ------------- | -------- | ---- | ------------ | -------- | | Kids BJJ | 45 min | 5-12 | 25 GEL | combat | | Kids Judo | 45 min | 5-14 | 25 GEL | combat | | Kids Karate | 45 min | 5-14 | 25 GEL | combat | | Kids Boxing | 45 min | 6-14 | 25 GEL | combat | | Kids MMA | 45 min | 8-14 | 25 GEL | combat | | Jungle Gym | 60 min | 4-12 | 20 GEL | movement | | Kids Football | 60 min | 5-12 | 20 GEL | movement |
| Class | Duration | Ages | Single Price | Tags | | ----------------- | -------- | ---- | ------------ | -------- | | Jungle Gym (2-5) | 45 min | 2-5 | 20 GEL | movement | | Mini Judo (3-5) | 45 min | 3-5 | 20 GEL | combat | | Mini Karate (3-5) | 45 min | 3-5 | 20 GEL | combat |
Kids and Adults Class Packages: | Package | Monthly Price | Per Class | Term Rule | |---------|---------------|-----------|-----------| | Trial Class | Free | - | Reception confirms fit | | 5 Classes | 150 GEL | 30 GEL | 3m -10%, 6m -15%, 12m -20% | | 8 Classes | 240 GEL | 30 GEL | 3m -10%, 6m -15%, 12m -20% | | 10 Classes | 280 GEL | 28 GEL | 3m -10%, 6m -15%, 12m -20% | | 12 Classes | 320 GEL | 26.7 GEL | 3m -10%, 6m -15%, 12m -20% | | 16 Classes | 400 GEL | 25 GEL | 3m -10%, 6m -15%, 12m -20% | | 20 Classes | 480 GEL | 24 GEL | 3m -10%, 6m -15%, 12m -20% |
Class terms discount the monthly price. Three months is one upfront payment; 6 and 12 months collect first + last month at signup. Commitment plans include 1 month freeze, up to 2 activations. Unused classes expire with the membership term.
Adults Gym Membership: | Duration | Price | Per Month | Savings | |----------|-------|-----------|---------| | 1 Month | 150 GEL | 150 GEL | - | | 3 Months | 405 GEL | 135 GEL | 10% | | 6 Months | 765 GEL | 127.5 GEL | 15% | | 12 Months | 1,440 GEL | 120 GEL | 20% |
Gym membership includes gym + sauna access
Adults: All, Combat, Fitness Kids: All, Combat, Movement Small Kids: All, Combat, Movement
const badges = {
popular: '🔥 Popular',
booked: '📅 Booked today',
topRated: '⭐ Top rated',
bestValue: '💎 Best value',
}
submitGenericPayment APIThe purchase modal opens when user clicks a class card. It contains all necessary details and purchase options in a single modal, eliminating the need for separate class detail pages.
┌─────────────────────────────────────────────────────────────────┐
│ BJJ Fundamentals [✕] │
│ Learn Brazilian Jiu-Jitsu foundations in a safe environment. │
├─────────────────────────────────────────────────────────────────┤
│ ┌─────────────────────────────────────────────────────────────┐ │
│ │ [HERO IMAGE] │ │
│ └─────────────────────────────────────────────────────────────┘ │
├─────────────────────────────────────────────────────────────────┤
│ Purchase Options │
│ │
│ ○ Single Class .......................... 30 GEL │
│ │
│ Class Packages │
│ ○ 5 Classes ............................. 150 GEL │
│ 30 GEL/class │
│ ○ 8 Classes ............................. 240 GEL │
│ 30 GEL/class │
│ ○ 12 Classes ............................ 320 GEL │
│ 26.7 GEL/class │
│ ○ 16 Classes ............................ 400 GEL │
│ 25 GEL/class │
│ ○ 20 Classes ............................ 480 GEL │
│ 24 GEL/class │
│ │
├─────────────────────────────────────────────────────────────────┤
│ Your Email: [________________________] │
│ Your Phone: [________________________] │
├─────────────────────────────────────────────────────────────────┤
│ [ BUY NOW - 320 GEL ] │
└─────────────────────────────────────────────────────────────────┘
┌─────────────────────────────────────────────────────────────────┐
│ Gym + Sauna [✕] │
│ Full access to modern gym and sauna. │
├─────────────────────────────────────────────────────────────────┤
│ Purchase Options │
│ │
│ ○ Day Pass .............................. 25 GEL │
│ │
│ Gym Membership │
│ ○ 1 Month ............................... 150 GEL │
│ 150 GEL/month │
│ ○ 3 Months .............................. 405 GEL [Save 10%] │
│ 135 GEL/month │
│ ○ 6 Months .............................. 765 GEL [Save 15%] │
│ 127.5 GEL/month │
│ ○ 12 Months ............................. 1,440 GEL [Save 20%] │
│ 120 GEL/month │
│ │
│ ✓ Includes gym + sauna access │
├─────────────────────────────────────────────────────────────────┤
│ [ BUY NOW - 405 GEL ] │
└─────────────────────────────────────────────────────────────────┘
For each class (hardcoded in code):
| Content | Description | | ----------------- | ----------------------------------------- | | Title | Class name (EN, KA) | | Short Description | 1-2 sentences | | Duration | In minutes | | Level | Beginner/Intermediate/Advanced/All | | Age Range | For kids classes only | | Single Price | Per class | | Thumbnail | 1 image | | Coach | Coach name | | Rating | 1-5 stars | | Review Count | Number of reviews | | Badge | Popular/Booked/TopRated/BestValue or null | | What You'll Learn | 2-3 bullet points | | Coach | Name, photo, credentials, quote | | Reviews | 5+ verified reviews with ratings | | Related Classes | 3 recommendations |
Primary CTA: "Book Trial Class" (for non-members) Secondary CTA: "View Membership Options"
Booking Flow:
ADULTS CAMPAIGN (act_482151786977425 or act_1429558184113596 for BJJ)
├── Ad Set: Adults Combat Sports
│ ├── Ad: Story 1 - 6 Squares Overview
│ ├── Ad: Story 2 - 6 Squares Reviews
│ └── Ad: Story 3 - Video (BJJ Focus)
│
├── Ad Set: Adults Gym/Fitness
│ ├── Ad: Story 1 - Gym/Sauna Focus
│ ├── Ad: Story 2 - Reviews
│ └── Ad: Story 3 - Video (Gym Tour)
│
└── Ad Set: Adults Pilates/Wellness
├── Ad: Story 1 - Wellness Focus
└── Ad: Story 2 - Reviews
KIDS CAMPAIGN (act_482151786977425)
├── Ad Set: Kids Combat
│ ├── Ad: Story 1 - 6 Squares Overview
│ ├── Ad: Story 2 - Parent Reviews
│ └── Ad: Story 3 - Video (Kids BJJ)
│
└── Ad Set: Kids Movement/Jungle Gym
├── Ad: Story 1 - Fun Activities
└── Ad: Story 3 - Video (Jungle Gym)
| Setting | Adults | Kids | | ------------ | -------------------------------- | ------------------------ | | Objective | OUTCOME_LEADS or OUTCOME_TRAFFIC | OUTCOME_LEADS | | Daily Budget | $20-50 | $15-30 | | Placements | Instagram Stories, Reels | Instagram Stories, Reels | | Optimization | Link Clicks or Leads | Leads |
Adults Combat (BJJ/Boxing/MMA):
{
"age_min": 18,
"age_max": 45,
"genders": [1],
"geo_locations": {
"cities": [{ "key": "Tbilisi" }]
},
"locales": [6, 24, 41],
"interests": [
"Brazilian Jiu-Jitsu",
"Boxing",
"MMA",
"UFC",
"Joe Rogan",
"Gordon Ryan",
"Fitness"
]
}
Adults Gym/Fitness:
{
"age_min": 22,
"age_max": 50,
"genders": [0],
"geo_locations": {
"cities": [{ "key": "Tbilisi" }]
},
"interests": ["Fitness", "Gym", "Weight training", "Healthy lifestyle"]
}
Kids (Parents):
{
"age_min": 28,
"age_max": 50,
"genders": [0],
"geo_locations": {
"cities": [{ "key": "Tbilisi" }]
},
"interests": [
"Parenting",
"Kids activities",
"Children's sports",
"Family fitness",
"After-school activities"
],
"behaviors": ["Parents with children (3-12)"]
}
Instagram Story Image:
Instagram Story Video:
?utm_source=instagram
&utm_medium=story
&utm_campaign=adults_combat_jan26
&utm_content=6squares_overview
All class images, coach photos, and structured data have been prepared:
| Resource | Path | Description |
| ------------- | ------------------------------------------------------------------------------ | -------------------------------------- |
| Master JSON | /public/classes/classes-catalog.json | All classes, coaches, reviews, filters |
| Images | /public/classes/images/ | 74 images organized by category |
| Documentation | /public/classes/README.md | Asset inventory and usage guide |
Image Categories Available:
bjj/ (11 images) - BJJ and grappling action shotsboxing/ (5 images) - Boxing training and pads workmma/ (4 images) - MMA cage and trainingjudo/ (8 images) - Judo techniques and coachkarate/ (3 images) - Karate trainingkickboxing/ (3 images) - Kickboxing pads workgym/ (10 images) - Facility, equipment, saunafitness/ (2 images) - Pilates, animal flowkids/ (11 images) - Kids classes and activitiestrainers/ (14 images) - Coach portraitsgear/ (3 images) - Equipment close-upsFramework: Next.js 14 (App Router)
Styling: TailwindCSS
Hosting: Vercel or CloudFlare Pages
CMS: Notion API (for class data) or Hardcoded JSON
Forms: React Hook Form + API route
Analytics: Meta Pixel + Google Analytics 4
interface GymClass {
id: string
slug: string
name: {
en: string
ka: string
ru: string
}
shortDescription: string
fullDescription: string
duration: number // minutes
level: 'beginner' | 'intermediate' | 'advanced' | 'all'
price: {
single: number
trial: number | null
}
category: 'combat' | 'fitness' | 'wellness' | 'kids'
audience: 'adults' | 'kids'
images: string[] // 5 hero images
schedule: ScheduleSlot[]
coach: Coach
reviews: Review[]
rating: number
reviewCount: number
badges: Badge[]
relatedClasses: string[] // class IDs
}
interface ScheduleSlot {
day:
| 'monday'
| 'tuesday'
| 'wednesday'
| 'thursday'
| 'friday'
| 'saturday'
| 'sunday'
startTime: string // "18:00"
endTime: string // "19:00"
}
interface Coach {
name: string
title: string
photo: string
credentials: string[]
quote: string
}
interface Review {
id: string
author: string
country: string
date: string
rating: number
text: string
verified: boolean
photos?: string[]
}
type Badge =
| 'popular'
| 'booked'
| 'topRated'
| 'newCoach'
| 'limitedSpots'
| 'bestValue'
/catalog → Unified catalog page (all age groups)
/catalog?age=adults → Adults classes
/catalog?age=kids → Kids 4-16 classes
/catalog?age=small-kids → Small kids 2-5 classes
/catalog?age=adults&class=bjj-fundamentals → Highlight specific class
Note: No separate class detail pages. All details shown in purchase modal.
// Using submitGenericPayment from src/userApi.ts
import { submitGenericPayment } from '../src/userApi'
// On "Buy Now" click:
const result = await submitGenericPayment({
type: 'class-purchase',
email: userEmail,
amount: selectedPrice, // e.g., 270
id: `${classId}-${option}-${Date.now()}`,
currency: 'GEL',
title: className, // e.g., "BJJ Fundamentals"
description: purchaseDescription, // e.g., "12 Classes Package"
})
// Redirect to payment URL
if (result.url) {
window.location.href = result.url
}
// Catalog page view
fbq('track', 'ViewContent', {
content_type: 'product_group',
content_category: 'gym_classes',
})
// Class modal open
fbq('track', 'ViewContent', {
content_type: 'product',
content_ids: ['bjj-fundamentals'],
content_name: 'BJJ Fundamentals',
value: 30,
currency: 'GEL',
})
// Buy button click
fbq('track', 'InitiateCheckout', {
content_ids: ['bjj-fundamentals'],
num_items: 1,
value: 270,
currency: 'GEL',
})
// Payment redirect
fbq('track', 'Lead', {
content_name: 'BJJ Fundamentals - 12 Classes',
value: 270,
currency: 'GEL',
})
Per Class (minimum):
General:
Per Featured Class:
Action Items:
Per Class:
| Week | Task | | ------ | ----------------------------------------- | | Week 1 | Content production (photos, videos) | | Week 2 | Landing page development | | Week 3 | Class detail pages + booking flow | | Week 4 | Meta Pixel setup + ad creative production | | Week 5 | Campaign launch + A/B testing | | Week 6 | Optimization based on performance |
| Metric | Target | | ----------------------------- | -------- | | CTR (Stories) | > 1.5% | | Landing Page → Class View | > 40% | | Class View → Booking | > 10% | | Cost per Lead | < $5 USD | | Trial → Membership Conversion | > 30% |
┌─────────────────────────────────────┐
│ Background: #FF6B35 (orange) │
│ │
│ ┌─────────┐ ┌─────────┐ │
│ │ [Card1] │ │ [Card2] │ │
│ │ -3° rot │ │ +2° rot │ │
│ └─────────┘ └─────────┘ │
│ │
│ ┌─────────┐ ┌─────────┐ │
│ │ [Card3] │ │ [Card4] │ │
│ │ +1° rot │ │ -2° rot │ │
│ └─────────┘ └─────────┘ │
│ │
│ ┌─────────┐ ┌─────────┐ │
│ │ [Card5] │ │ [Card6] │ │
│ │ -1° rot │ │ +3° rot │ │
│ └─────────┘ └─────────┘ │
│ │
│ ┌────────────────────┐ │
│ │ 🔗 BOOK NOW │ │
│ └────────────────────┘ │
│ │
└─────────────────────────────────────┘
Width: 320px
Height: 380px
Border radius: 12px
Shadow: 0 4px 12px rgba(0,0,0,0.15)
Rotation: random(-3, +3) degrees
┌────────────────────────────────┐
│ ┌──────────────────────────┐ │
│ │ │ │
│ │ [SQUARE IMAGE] │ │
│ │ 280 x 220px │ │
│ │ │ │
│ └──────────────────────────┘ │
│ │
│ 📍 Tbilisi, Georgia │
│ │
│ BJJ Fundamentals │
│ ★ 4.9 (127) │
│ │
└────────────────────────────────┘
Adults Combat:
Adults Gym:
Kids:
Adults:
Kids (from parents):
End of Specification Document